Project Goal and Objectives

A project goal is a general, high-level, and long-term objective. It differs from project objectives because the latter, in particular, must be addressed alone by the project. But a goal cannot be achieved by the project on its own since there will be other forces like the Government and other agencies working to achieve it. It is a significant benchmark to compare work between different projects.

Usually, there is only one project goal, which can be reflected in the title of the project.

It should ideally support the overall policy of the government or the donor agency.

Example: “Providing housing facilities to earthquake-affected victims” – This cannot be a project goal but can be a general objective

“Reducing the impact of natural disaster over communities belonging to the hilly region” –

This can be a project goal, as you are contributing to the problem in addition to other efforts.

A project goal is:

  • Very general, high-level, and long-term
  • A project cannot achieve the entire goal on its own
  • A significant benchmark to compare work between different projects
  • Usually, there is one project goal only
  • It can be reflected in the title of the project
  • Supports the overall policy of the government or the donor agency

Project Objectives should be:

SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

Project objectives are the specific objectives for which the project works to achieve them within a stipulated time. They should directly address the problem mentioned in the Problem Statement.

They should be specific: the more detailed it is, the better to design activities, indicators, and Logical Framework Analysis. Specific objectives also help address the problem stated and convince the donor easily.


Top Tips:

  • Think about what success means for your project and how you would show that success
  • Refer to the results you expect from the project
  • Describe the focus population and the desired change among the population
  • Include the location and period for each objective
  • Reflect the intended changes in systemic conditions or behaviors that must b achieved to accomplish the goal/strategic objective
  • Objectives should have measurable indicators which show what, when, and how conditions, behaviors, and practices will change
  • Objectives must be verifiable at some point during the execution of the project

A good objective can be:

“To increase the income-level of women farmers from 5% to 15% in the district.”

Some Relevant Words to be used while writing Objectives

  • Decrease…
  • Increase…
  • Strengthen…
  • Improve…
  • Enhance…

Some inappropriate words are not to be used while writing Objectives

  • Train
  • Provide
  • Produce
  • Establish
  • Create